Wednesday, May 6, 2020

Nike A Brand Of Footwear, Clothing, And Sporting Equipment

Good morning/afternoon Year 9 Geography and Mrs. Fairfax. Today myself and Brooke are going to be talking to you about the popular brand of footwear, Nike shoes. Nike is a popular active and footwear brand that is owned by the CEO, Phillip Knight. Founded in 1964, the company has become extremely popular in creating exclusive footwear, clothing, and sporting equipment. We chose to research this topic as Nike is very well known brand and we were curious as to what happens behind the scenes. As Nike footwear is so popular we feel as though we need to understand and know how the shoes are made, including the worker’s conditions, and the sustainability of the company and materials used. Nike is known for its slogan, â€Å"Just Do It.†, and for many years has had a set demographic. This demographic is for athletes, especially competitive athletes who want to be the best and always on top of the competition. Many famous athletes wear Nike shoes and often get sponsored by Nike. By being a consumer, we take notice of these things and this draws us in into buying Nike shoes. For example, the Brisbane Broncos, the grand final runner-ups of the NRL Premiership this year, are sponsored by Nike. Not only do the majority of the players wear Nike football boots, but the Nike logo is also located on the team jerseys. This is just one of the many ways Nike draws in consumers through a wide market demographic in Australia. Nike is one of the most popular brands of footwear in the world, NikeShow MoreRelatedNike, Clothing, Fashion Accessory, Foot Wear, Sports Equipment824 Words   |  4 PagesCompany Name: Nike, Inc. Industry: Clothing, Fashion Accessory, Foot Wear, Sports Equipment Internet address: www.nike.com Primary SIC code: 3021 - Rubber and Plastics Footwear Primary NAICS Code: 316210 - Footwear Manufacturing Major Products and Services: 1. Nikes major products are; athletic shoes and apparel for soccer, basketball, tennis, football, Running, golf, the Jordan brand, Men’s Training, Women’s Training, Action Sports. 2. Equipment: Nike produces sporting equipment which includeRead MoreStrategic Problem And Issues Of The Performance Apparel Market Essay906 Words   |  4 PagesStrategic Problem and Issues: In the performance apparel market the top three competitors consist of Nike, Adidas, and Under Armour, with Nike leading the industry and Under Armour coming in last. The Challenge for Under Armor will be can they stand the pressure from their competitors as they expand into a bigger market. They must be able to provide their customers with either cheaper or better products, the companies marginal cost should be better than that of their competitors, and Under ArmourRead MoreSwot Analysis Of Nike s Competitive Environment953 Words   |  4 Pageswas founded in the year 1964, it is headquartered in Beaverton, Oregon. Nike.Inc is a well-known brand that creates innovative and stylish athletic gear, clothing and equipment for different sports. They are part of consumer goods sector and is in the textile apparel footwear and accessories industry. Nike distributes their products through footwear stores, sporting goods store and department stores. Nike. Inc faces an intense competition d ue to a constant change in design and trends as it is a consumerRead MoreAdidas Case Study: SWOT analysis and Michael Porters Five Forces Model, including strategic recommendations2516 Words   |  11 PagesExecutive Summary: Adidas was the dominating manufacturer of sporting goods. It achieved this success by developing cleated shoes for the soccer and track and field sports. The landscape of the sporting goods industry has changes, but Adidas has not changed with it. Sporting good textiles and footwear have become popular with younger individuals as a substitute for casual wear. Soccer and track and field sports are no longer the mainstream sports. These sports have been replaced in market shareRead MoreNike vs Adidas1127 Words   |  5 Pagesby two of the world’s best sports company’s Adidas and Nike as they have been in rivalry for a long time. I would also like to find out the strengths and weakness of both the companies. INTRODUCTION OF THE COMPANIES ADIDAS Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, golf company (including Ashworth), and Rockport. Besides sports footwear, the company also produces other products such as bagsRead MoreA Market Analysis Will Be On Nike, Inc.1336 Words   |  6 PagesThis market analysis will be on Nike, Inc. using the Porter’s Five Forces designed by Porter, (2008): 1) Competitive Rivalry within the Industry, 2) Bargaining Power of Suppliers, 3) Bargaining Power of Customers, 4) Threat of New Entrants, and 5) Threat of Substitute Products. Nike was founded in 1964 by Bill Bowerman a track coach at the University of Oregon who developed lightweight, durable running shoes along with Phil Knight one of his runners and a student of business at the University. AlmostRead MoreNike, Inc. Case Analysis844 Words   |  4 PagesNIKE, Inc., is a company that was founded in by William Jay Bowerman and Philip H. Kn ight in 1964, and was originally called Blue Ribbon Sports, Inc. It’s name was changed to Nike, Inc. in 1971. It’s base of operation is located in Beaverton, Oregon. NIKE, Inc., is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities worldwide. Entirely owned Nike subsidiaries include ConverseRead MoreGym Memberships At The United States Essay1023 Words   |  5 Pagesout leads to the increase in athletic attire. For this exact reason athleisure wear was born, it is the newest fashion trends were people wear athletic clothing regardless if they intend not to go to the gym that day. People are wearing it to the office, shopping, to run errands and other social events. Athleisure wear consist of articles of clothing such as spandex, leggings, yoga pants, sports bras and fashionable sweats. Over the last 10 years an increase in athleisure wear h as spread at a rapidRead MoreSwot - so Analysis Nike1366 Words   |  6 PagesNike SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats) Strengths - Nike is one of the main shoemaker in the world. It designs and sells shoes for a big variety of sports including basketball, baseball, golf, soccer, volleyball, tennis, football and running. - Nike is strong at research and development, as is evidenced by its evolving and innovative product range. Its products go through a rigorous quality control before they go to market. Despite the cost to keep a high-levelRead MoreWhy Investing Of Nike Stocks Essay1275 Words   |  6 PagesWhy invest in Nike stocks? Over the last 10 years’ gym memberships within the United States have increased from 41.3 million to 54.1 million. The biggest trend over the last few years is becoming fit, more and more each day people are finding ways to live fit and healthier lifestyles. From eating the right nutritional foods, working out and people just wanting to follow the latest and greatest trends. The increase in gym memberships and the amount of people working out leads to the increase in athletic

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.